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Kellogg’s, the well-known breakfast cereal manufacturer, has announced changes to the recipes of Rice Krispies and Coco Pops sold in the UK. The company is no longer using whole rice grains in these products due to disruptions in supply caused by “changing weather conditions.” Instead, the cereals will incorporate corn flour and rice flour as substitutes. Kellogg’s emphasized that these alterations have been thoroughly evaluated and customer feedback has been taken into account during the process.
The decision to switch ingredients stems from the impact of dry weather in major rice-growing regions of Asia. These adverse conditions have led to smaller rice harvests and subsequently raised the cost of rice, prompting Kellogg’s to adapt their recipes accordingly. An important consequence of this change is that the packaging of these cereals will now carry a warning indicating the presence of wheat gluten.
Meanwhile, consumers in North America will see no change in their Rice Krispies products, which will still be made using real rice grains. Kellogg’s North American division confirmed to the BBC that no recipe modifications are planned for the US and Canadian markets. The company explained that the adjustments in the UK are intended to “maintain consistent quality at a time when changing weather conditions are affecting the quality and availability of some of the rice and grains used in our cereals.”
Kellogg’s also assured that despite the recipe changes, Rice Krispies and Coco Pops in the UK will continue to comply with national food standards concerning fat, salt, and sugar content. The cereals will maintain their nutritional profile, including benefits such as fiber, Vitamin D, and iron. Additionally, the company reiterated that the products contain no artificial colors, flavors, or sweeteners. The firm acknowledged the sensitivity around product changes, stating, “We appreciate that even small changes to a much-loved product can feel noticeable and that’s why we have approached this with a lot of care and consideration.
Read the full article from The BBC here: Read More
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