Lowestoft MP Jess Asato sues Musk's xAI after fake bikini picture

Lowestoft MP Jess Asato sues Musk's xAI after fake bikini picture

A Member of Parliament from Suffolk has initiated legal proceedings against Elon Musk’s company xAI, challenging the design of its Grok chatbot. The MP alleges that the chatbot was used to generate fake images of her wearing a bikini, prompting her to seek justice through the courts. The case was formally filed at the High Court on Wednesday. Beyond pursuing damages, the MP aims to establish a legal standard that holds companies accountable for how their AI systems are designed.

The incident reportedly occurred in January after she spoke out publicly, including raising the issue in the House of Commons, about how Grok’s technology had facilitated the creation of fabricated images. It is now illegal in the UK to create or request non-consensual deepfake images of adults. The MP emphasized that her legal action is about addressing the “harms that were created while Grok was creating harms,” pointing to the responsibility of the AI’s creators in preventing such issues from arising initially.

In describing the case, she compared the chatbot to a faulty product, such as a car with manufacturing defects. She stressed that the core problem lies in Grok being developed without sufficient safeguards or guardrails to stop such misuse from happening in the first place. “It doesn’t matter how quickly things were then repaired. Once the damage is done, the damage is done,” she said. The claim is filed under the Data Protection Act and also cites tortious misuse of private information.

Representing the MP, Ravi Naik from the law firm AWO highlighted the legal significance of the case: “Where there is a wrong, the law must provide a remedy, and that is as true of artificial intelligence as of anything else.” He added that no individual should have to resort to legal help to remove abusive generated images, especially when these arise from design choices made by engineers at xAI. This lawsuit is among the early attempts to test liability linked to AI system design, signaling that safety cannot be treated as an afterthought. Elon Musk, whose company owns xAI, stated that users of Grok who produce illegal material will face consequences akin to those for uploading unlawful content

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