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A unique digital platform with the support of conservationists and environmentalists is aiming to bring individuals closer to nature in the UK by charting out the country’s untouched landscapes, ranging from city parks to secluded coastlines. The initiative is a response to the increasing pace of modern life, which often alienates people from the natural world, despite the well-documented benefits it offers in terms of health and well-being.
Wildling, a revolutionary app developed by entrepreneur Ant Rawlins, seeks to revolutionize the way we interact with our environment by introducing users to wild spaces near them or in new locations they may be exploring. By merging the UK’s wild spots and hidden green areas into one digital map, Wildling strives to make nature more accessible and to foster a sense of belonging to one’s local surroundings. It also aims to address two pressing issues in the UK: the rising mental health crisis and the need to preserve the natural world.
The app has received strong backing from esteemed conservation organizations such as the RSPB, the Marine Conservation Society, and Forestry England. It has also garnered support from influential figures like Dragon’s Den investor Deborah Meaden, financier Ben Goldsmith, and Eden Project founder Tim Smit. Meaden emphasizes the importance of immersing oneself in nature, touting it as a vital reset for the mind and body, especially in today’s tech-dominated world.
Currently featuring over 1,500 locations across the UK, Wildling covers a diverse range of landscapes, including coastlines, woodlands, nature reserves, and urban sanctuaries. The app also offers a wealth of practical advice and inspiration through its content hub, guiding users on how to engage with nature, particularly when it comes to getting children outdoors. With tips like ‘how to build a den’ or ‘how to go rock pooling,’ Wildling aims to make the outdoors more inviting and accessible to all
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