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Liverpool City Council has partnered with Keep Britain Tidy to raise awareness during ‘Fight Fly-Tipping Fortnight,’ a campaign aimed at alerting residents about fraudulent waste disposal operators. These criminals often use polished, professional-looking advertisements online to masquerade as legitimate businesses, only to illegally dump the waste they are paid to remove.
Fly-tipping costs local councils across England millions annually in cleanup expenses, diverting funds that could otherwise enhance essential community services. In Liverpool alone, approximately 15,820 fly-tipping incidents were addressed over the last year, with a cleanup cost nearing £1 million. These resources could be better allocated toward improvements like installing new bins, upgrading parks, or increasing street cleaning efforts.
The campaign urges Liverpool residents to avoid falling victim to a #RubbishDeal — low-priced, unlicensed waste disposal services promoted through attractive social media ads by organized rogue waste traders. These operators often disguise themselves behind professional adverts, positive reviews, and competitive pricing, making it challenging to distinguish them from legitimate companies. What customers typically don’t realize is that their waste might be dumped illegally.
To help protect the community, Fight Fly-Tipping Fortnight encourages people to take simple precautions before handing over their rubbish. Liverpool City Council supports this initiative through a local social media campaign advising residents to: ask for a waste carrier licence, verify the licence on the Environment Agency’s public register, and ensure they receive an official receipt. The campaign will run from 12 to 25 October 2026, with councils nationwide collaborating with Keep Britain Tidy to emphasize fly-tipping’s impact and convey prevention advice.
Councillor Laura Robertson-Collins, Cabinet Member for Communities, Neighbourhoods and Streetscene, highlighted the damage caused by fly-tipping: “Fly-tipping is a blight on our communities and harms our environment. Our teams have dealt with rubbish being left near schools and cemeteries, as well as items such as fridges and mattresses being left on our streets. There is absolutely no need for fly-tipping, and people should not have to dodge rubbish as they go about their day. Not only does it cause health risks, but having to investigate and clear up after selfish individuals draws money and resources away from other vital services. Our teams work hard throughout the year to tackle the problem, but we need the help of our communities to stop it from happening in the first place. Rogue waste traders are taking money from people who want to get rid of their rubbish properly and dumping it elsewhere. We’re asking people to make three simple checks before handing over their rubbish and protect themselves from becoming a victim.”
Allison Ogden-Newton OBE, Chief Executive Officer at Keep Britain Tidy, added, “Local authorities see first-hand the damage fly-tipping causes, working every day to clear illegally dumped waste and protect the places their communities value. Tackling the problem places huge demands on already stretched council teams, which is why we’re so pleased to have Liverpool City Council supporting Fight Fly-tipping Fortnight this year. People hiring someone to take away their rubbish should be able to trust that it will be disposed of responsibly. But rogue waste traders are exploiting that trust, taking people’s money and then leaving their waste dumped in streets, fields and public spaces for communities and councils to deal with. What makes this particularly difficult is that criminals can be surprisingly hard to spot. A convincing advert, good reviews and a cheap price can make an illegal operator look like a legitimate business, leaving people thinking they’re paying for their rubbish to be responsibly taken away when it could end up dumped in their own community. Our message is simple: don’t fall for a #RubbishDeal. If it looks too good to be true, it probably is.”
Residents can report incidents of fly-tipping via the Liverpool City Council website
Read the full article on Liverpool Express here: Read More
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