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Starting from 1 January 2027, a significant change will take effect in tobacco legislation, creating what is being described as a new “smokefree generation.” Individuals born on or after 1 January 2009 will be legally prohibited from purchasing tobacco, herbal smoking products, or cigarette papers at any point in their lives. This new law will incrementally raise the legal age for tobacco sales by one year annually, effectively phasing out tobacco sales to younger generations gradually.
Recent data from the North West shows strong public backing for this policy, with 66% of people supporting the Smokefree Generation initiative. Among current smokers in the region, 77% expressed regret about starting smoking and indicated they would choose differently if given another chance. This reflects widespread support for measures aimed at preventing tobacco addiction and breaking smoking-related health cycles across communities.
In Liverpool, where smoking rates remain a concern—11.9% of adults still smoke—the impact of tobacco use is particularly significant, especially in disadvantaged neighborhoods where the burden of smoking-related health problems is greater. The new law does not criminalize existing smokers but focuses on limiting sales, making it illegal from January 2027 to sell tobacco-related products to those born after the cutoff date. Additionally, adults who attempt to purchase tobacco products on behalf of these individuals will be committing an offence.
Liverpool City Council is preparing for the law’s implementation by urging retailers, healthcare providers, enforcement agencies, and residents to become familiar with the upcoming changes. Councillor Harry Doyle emphasized the importance of preventing tobacco use among young people, highlighting that early smoking leads to addiction that is hard to overcome. He stated, “This is a significant change for retailers and our communities, which is why the 100-day countdown is an important opportunity to make sure everyone understands the new rules and is ready for them.” Public health officials also stress the importance of pairing legislative efforts with accessible support for those who want to quit smoking. Professor Matthew Ashton remarked, “The new age-of-sale law provides an opportunity to break the cycle of tobacco addiction for future generations. But legislation alone is not enough.” The Council continues to promote free, confidential support through services such as Smoke Free Liverpool for individuals seeking to quit smoking
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