Oxford United apologises for United 93 shirt advert

Oxford United apologises for United 93 shirt advert

A football club has issued an apology after releasing images of a clothing line featuring “United 93” on the back, a phrase closely linked to one of the planes hijacked during the September 11 attacks. The club intended the design to refer to their founding year, 1893, but acknowledged they overlooked the phrase’s sensitive historical significance.

United Airlines Flight 93 tragically crashed in Shanksville, Pennsylvania, after being commandeered by hijackers on 11 September 2001, resulting in the deaths of all 44 passengers and crew aboard. This event was subsequently depicted in the 2006 docudrama titled *United 93*. Oxford United, the football club in question, was originally established in 1893 under the name Headington and currently competes in League One, the third level of English football.

In an official statement, Oxford United confirmed the immediate withdrawal of the Campus Clothing collection featuring the controversial design. The club expressed “sincere apologies” and accepted full responsibility for failing to carry out appropriate checks before the product went on sale. They emphasized their commitment to reviewing approval processes to prevent a recurrence of similar issues in the future.

The events of 9/11 involved 19 members of Al Qaeda hijacking four planes in the United States. Two aircraft struck the Twin Towers of New York City’s World Trade Center, causing their collapse, while a third hit the Pentagon near Washington DC. The fourth hijacked flight, United 93, crashed in rural Pennsylvania and was believed to be aimed at the US Capitol. The attacks collectively resulted in nearly 3,000 fatalities and injuries to tens of thousands more

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