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British sprinter Amy Hunt has joined the growing number of female athletes voicing their concerns over a recent sports gambling advertisement featuring American actress Sydney Sweeney. The ad, which has gained significant attention online, shows Sweeney nude while strategically covering herself with various items of sporting equipment.
This campaign has drawn widespread criticism for its portrayal of women in sports, with many athletes arguing that it reduces female sportspeople to their appearance rather than celebrating their athletic accomplishments. The backlash highlights ongoing frustrations about the sexualisation of women in the sporting world.
Hunt, who secured four European titles earlier this summer, spoke out following her performance in the 200m final at the Ultimate Championship in Budapest. After running a season’s best time of 22.10 seconds and finishing fourth, she made a pointed comparison: “Sydney Sweeney, this is what women in sport look like.” She also praised the winner Melissa Jefferson-Wooden’s time of 21.47 seconds, emphasizing the effort behind top-level sport: “21.4. Muscles. Hard work, blood, sweat, tears. This is a beautiful evening.”
Sydney Sweeney, aged 29, is known for her roles in television series such as *Euphoria* and films including *Anyone But You* and *The Housemaid*. The controversy inspired many other female athletes across different sports to share videos of their training and competitions, expressing the challenges they have encountered throughout their careers. This movement gained momentum after American gymnast Gracie Kramer posted a video montage of her training with the caption, “I don’t know what Sydney Sweeney was doing, but this is what women in sport look like.
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