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Actor Richard E Grant is taking a prominent role in promoting Oxfam’s annual campaign focused on secondhand fashion. This initiative aligns with new research revealing that 57% of adults in the UK have intentionally tried to reduce their clothing purchases over the past year. The campaign encourages consumers to choose pre-owned garments, donate items they no longer wear, and maintain their current wardrobes for longer periods.
Grant shared a personal story about how a secondhand Burberry trench coat from Oxfam played a crucial role in his early career. He recalls, “My life-changing career break happened because I was wearing a second hand coat I bought in an Oxfam shop. It was 1986 and I arrived for my ‘Withnail & I’ audition soaking wet and in a second hand Burberry trench coat. Turned out I’d nailed the look for the part without even trying – So, no Oxfam, no Withnail!” Now, almost four decades later, he lends his support to Oxfam’s Second Hand September campaign, which aims to promote sustainable fashion choices.
The launch of the campaign is supported by findings from Oxfam’s State of Style report, which surveyed 3,037 UK adults in July. The research highlights that many people are reconsidering their clothing consumption habits, with more than half actively reducing their purchases. Despite this, the report also pointed out ongoing challenges, noting that around one-third of clothes in an average wardrobe remained unworn in the past year, and 40% of respondents admitted to wearing certain items only once. Furthermore, one in five people confessed to discarding unwanted clothes instead of donating, repairing, or reselling them.
Oxfam stresses the environmental implications of keeping unused clothing, estimating that the water embedded in these unworn garments could supply drinking water to one million people for a lifetime. Since its inception in 2019, Second Hand September has seen a rise in popularity, buoyed by the expansion of resale platforms, charity shops, and vintage stores. Grant himself emphasizes the value of clothing with history, stating, “Original style isn’t about buying more. It’s about finding pieces with a story, keeping them for as long as you can, and passing them on for someone else to discover. We’ve already got too much of everything. Reusing and upcycling clothing – second-hand, vintage, call it what you like – just makes perfect sense.”
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