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The frustration of sending out numerous job applications without receiving any response is a common experience, often leaving candidates feeling as disappointed as if they had been explicitly rejected. One significant factor contributing to this difficulty is the reduction in entry-level opportunities. According to Reed, a recruitment company, the number of graduate vacancies posted on their website has dropped dramatically from about 180,000 a few years ago to just 50,000 today. With 30 years of experience observing employer hiring practices, James Reed, the firm’s chairman and CEO, acknowledges how much tougher the job market has become.
A major challenge in the current recruitment process is the widespread use of artificial intelligence (AI) to screen candidates before their applications ever reach human eyes. James Reed points out that while he believes “computers shouldn’t reject people,” candidates can improve their chances by aligning their CVs and cover letters closely with the job description. He advises clearly demonstrating relevant skills such as communication, organization, or customer service rather than exaggerating or fabricating capabilities, emphasizing, “It’s really important you don’t lie.”
Securing initial experience presents another hurdle for many job seekers, particularly because firms are currently more selective and often prefer candidates who already have some background. Reed suggests accumulating experience in any form available—whether through temporary or part-time roles, volunteering, community involvement, or even free online courses like those offered by Anthropic’s AI academy. For those fortunate enough to meet with potential employers, he encourages a straightforward appeal: “Someone gave you your first opportunity, that’s all I’m looking for.”
When it comes to creating a CV, Reed encourages the use of AI tools as helpful aids but stresses the importance of ensuring the final document reflects your individual personality. He recommends keeping the CV to one page and crafting a strong opening statement. “Make sure it is one page,” he says. “Get that opening top statement right and get advice from people to make sure it really sounds like you and it’s a document you feel proud of.” While he finds the occasional spelling error somewhat humanizing, he underscores the importance of grammatical accuracy as a sign of attention to detail
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