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Nigel Farage, leader of Reform UK, has come under fire from multiple political parties following a paid video message in which he referred to Welsh people as “foreign speakers.” The video, recorded in the summer of 2025 and made available through the Cameo platform where celebrities create personalized clips for a fee, featured Farage expressing regret at missing a wedding because “half the guests were Welsh.” He added, “Who knows what would have happened with all those foreign speakers there.”
The video was discovered by The Guardian just weeks ahead of Wales’ Senedd election, a contest where Reform UK aims to take a leading role in the next Welsh government. Cameo users typically submit a brief prompt and pay for a celebrity’s custom message lasting under a minute. In this instance, the user requested a wedding greeting for “Toby and Sam” that included a reference to the number of Welsh guests as being “far too many foreigners.” Farage’s remarks sparked an immediate backlash across the Welsh political spectrum.
Labour, Plaid Cymru, the Conservatives, and others swiftly condemned the clip. Welsh Conservative Senedd leader Darren Millar described the comment as a “gross insult to the people of Wales,” asserting that it demonstrated a blatant disregard for Welsh identity and culture. Similarly, a Welsh Labour spokesperson accused Farage of showing clear disdain towards Wales and its language, while Plaid Cymru declared on social media that Reform UK was “not fit to be anywhere near power in Wales.” Welsh Liberal Democrat leader Jane Dodds labelled the remarks “disgraceful” and indicative of “sneering ignorance.” The Wales Green Party also criticised Farage, insisting he had “no respect for Wales at all” and accusing him of using “glib remarks” to unfairly target Welsh people.
Responding to the controversy, a Reform MS, James Evans, told BBC Wales that while Farage was personally responsible for his words, the party valued the Welsh language and identity. Evans emphasised that Wales is a bilingual nation where both English and Welsh speakers should feel welcome. A spokesperson for Farage reiterated that the Cameo video was a short, personalized message requested by a member of the public and should not be interpreted as a political statement or campaign activity. Currently, polls indicate a closely fought contest for leadership in the upcoming Senedd election, with Plaid Cymru and Reform both competing for the top spot as Labour strives to maintain its position in Cardiff Bay
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