Auto Amazon Links: No products found. Blocked by captcha.
Scottish craft beer company Brewdog is considering a potential sale after its leadership enlisted financial experts to seek new investors. The firm has brought in consultancy firm AlixPartners to manage this sales process, which raises the possibility that parts of the business could be separated.
Established in 2007 by James Watt and Martin Dickie, Brewdog operates breweries and pubs worldwide, with around 60 locations in the UK alone. A spokesperson for the company explained that this move was prompted by “operating in a challenging economic climate” and aims to safeguard the “long-term strength and sustainability” of the business.
The company highlighted that after a year of decisive actions focused on cost efficiency in 2025, it appointed AlixPartners to guide a structured, competitive process to explore the next stage of investment. “This is a deliberate and disciplined step with a focus on strengthening the long-term future of the Brewdog brand and its operations,” the spokesperson stated, adding that they anticipate attracting “substantial interest” while assuring that breweries and bars will continue functioning as usual throughout the process.
In recent months, Brewdog has made several strategic changes, including ending production of its gin and vodka brands at its Elgin, Aberdeenshire distillery to sharpen business focus. Earlier this year, it closed 10 bars across the UK, including its flagship venue in Aberdeen. The company employs roughly 1,400 people and maintains brewing facilities in Ellon, as well as in the US, Australia, and Germany. Brewdog has also drawn attention for its marketing efforts and workplace culture. In 2024, controversy arose when the company announced it would no longer hire new staff on the real living wage, opting instead to pay the minimum legal wage. Following this, James Watt stepped down as CEO and took on a new role as “captain and co-founder.
Read the full article from The BBC here: Read More
Auto Amazon Links: No products found. Blocked by captcha.