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Wellbeing continues to captivate our attention, evolving into both a vital and often costly pursuit. Over the past year, many have embraced supplements like magnesium and creatine—once mainly associated with muscle building but now widespread—and turned to AI tools for tailored fitness and nutrition advice. This surge coincides with over a million people privately purchasing weight loss medications, significantly altering their approaches to diet and exercise. Looking ahead, experts share insights into the prevailing trends shaping the wellbeing landscape in 2026.
If 2025 was characterized by intense workouts and precise athletic performance tracking, this year marks a shift towards recovery and self-care. Jak Phillips, a growth director at Les Mills, notes the decline of the “no pain no gain” mindset that dominated fitness culture for years. Thanks to advances in technology, particularly smartwatches that monitor movement and heart rate, we now better understand when to rest and how to recognize peak fitness days. Phillips encourages viewing rest days not as breaks, but as essential components of maintaining fitness. Alongside this, he anticipates the rise of the acronym JOMO—Joy Of Missing Out—as a counter to the anxiety-driven FOMO (Fear Of Missing Out), encouraging people to prioritize their own needs without guilt or shame.
Cognitive enhancement through nootropics is another major trend gaining momentum in 2026. Rachel Chatterton from Holland Barrett explains that consumers, especially Gen Z, are increasingly interested in supplements that promise to boost brain function. Products such as lion’s mane, ashwagandha, and L-theanine are projected to claim a significant portion of the wellbeing market in the coming years. Although scientific evidence remains limited, the popularity of these supplements reflects a broader focus on preventative brain health. Besides supplements, many people are turning to brain training apps to improve mental acuity and resilience amid the challenges posed by rapid technological change. However, Lifestyle GP Dr. Alex Maxwell cautions that improving sleep quality, maintaining cardiovascular health, and regular exercise are more effective and proven strategies than relying solely on nootropics.
Addressing stress relief in 2026 highlights the significance of the vagus nerve, considered a key player in managing our nervous system’s response to daily pressures. GP Zoe Williams emphasizes the nerve’s role in calming the body’s stress reactions, which are often triggered by common life frustrations. She advocates techniques to stimulate the vagus nerve and activate the parasympathetic nervous system, such as the “physiological sigh” breathing method and cold water therapy to lower heart rate. For those seeking technological solutions, there are devices available
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