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Liverpool has unveiled an updated cultural strategy aimed at enhancing and expanding its cultural landscape over the coming five years. This initiative, titled *Culture Makes Liverpool: Liverpool Cultural Strategy 2025-2030*, reflects the city council’s dedication to attracting further local investment and maintaining Liverpool’s status as a leading cultural hub nationally. The strategy emphasizes supporting outstanding creative projects and ensuring cultural engagement reaches all communities within the city.
Developed under the guidance of Culture Liverpool, the 2025-2030 document refreshes the previous cultural strategy released in 2021, which was introduced in the aftermath of the Covid-19 pandemic. Central to this new approach is the principle that encouraging wide participation and pursuing global cultural ambitions are equally important. The strategy will be enacted through five foundational principles, including empowering arts organizations with autonomy and resources, maintaining excellence across programs, making sustained investments to foster confident cultural growth, promoting collaboration across different sectors, and balancing strong local roots with Liverpool’s international cultural presence.
Liverpool City Council’s original 2021 cultural strategy provided a plan for recovery, particularly important as the city played a pivotal role in the national Covid-19 response through a pioneering events research programme. The council took swift actions to protect the viability of creative professionals and organizations by offering business support, revising grant conditions, and implementing furlough arrangements. Building on this groundwork, the new strategy retains three key priority areas: strengthening communities through culture, celebrating Liverpool’s unique identity, and supporting the people involved in cultural work. Additionally, a fourth priority has been introduced for 2025-2030, focusing on culture’s role in growing the city’s economy.
The strategy’s success will also rely on three cross-cutting principles applied across all priority areas: fostering collaboration and resilience, advancing equality and inclusivity, and committing to environmental sustainability. Liverpool City Council plans to collaborate closely with the Liverpool City Region Combined Authority and the Mayor to align with broader regional cultural objectives. Councillor Harry Doyle, the Cabinet Member for Health, Wellbeing and Culture, highlighted Liverpool’s vibrant cultural scene, noting its rich history, international events, and role as the world’s first UN Accelerator City for climate change. Doyle described culture as the “blood that runs through the city’s veins,” and emphasized the strategy as a unifying call to action for everyone involved in or supportive of Liverpool’s cultural life.
Claire McColgan CBE, Director of Culture Liverpool, described culture as both a vital societal asset and a key economic driver for the city. She pointed out that cultural experiences, from large-scale festivals to small community projects, are intrinsic to Liverpool’s identity and appeal. McColgan stressed that this refreshed strategy is not a shift in direction but an adaptation to a changing world, poised to support Liverpool’s ongoing cultural evolution throughout the next decade. “Collectively, we do amazing things, and we are only getting started,” she concluded
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