Auto Amazon Links: No products found. Blocked by captcha.
The landscape of UK high streets has been evolving, with Primark long being a mainstay for shoppers seeking low-priced clothing and accessories. However, recent figures show a decline in like-for-like sales at Primark’s UK and Ireland stores, attributed to various factors such as a weaker consumer environment and less demand for winter clothing due to mild autumns. In light of this, the rise of online retailers like Shein and Vinted has captured the attention of younger shoppers, leaving Primark facing challenges to stay relevant.
Market experts, such as Tamara Sender-Ceron from Mintel, note that Primark’s underperformance in relation to the overall market can be attributed to increased competition. Shoppers have highlighted the appeal of online platforms like Shein and Temu for their vast product range, lower prices, and the convenience of home delivery – a service that Primark currently lacks. Serena Milius, a 34-year-old finance manager, expresses her shift towards Shein for most of her wardrobe, reserving Primark for miscellaneous items like candles and socks.
Meanwhile, other shoppers like Martha, a 23-year-old student in Leeds, opt for better-quality products from stores like Weekday and Zara, using Primark solely for basics. The bustling atmosphere in Primark’s stores during a visit by BBC News indicates a mix of shoppers, with some expressing a preference for Primark’s affordability, while others find the experience overwhelming due to the store’s large size and crowds. Abbi Lily, a 24-year-old content creator, reflects on Primark’s changing affordability over time and explores second-hand options like Vinted and Depop.
As the retail landscape shifts, questions arise around Primark’s decision not to offer delivery services, unlike its competitors like Shein. While Primark’s spokesperson emphasizes the brand’s commitment to offering affordable products, some industry analysts speculate on the potential impact of adding delivery options. Despite challenges from fast-fashion competitors and concerns around sustainability and working conditions, Primark maintains its stronghold, with loyal customers like Khloe Lightholder praising the brand’s quality and affordability. The future of Primark amidst the rise of online retailers remains uncertain, but for now, its presence on high streets appears enduring
Read the full article from The BBC here: Read More
Auto Amazon Links: No products found. Blocked by captcha.