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Card designer Anwen Williams has been dealing with the issue of counterfeit versions of her creations being sold on the popular online retailer Temu. Based in Caernarfon, Williams runs Draenog, a company that specializes in Welsh-language cards and gifts. She first noticed her designs being copied and sold without her permission about a year ago.
After lodging a complaint with Temu, the company implemented a new checking system to address the problem. Despite this, fake versions of Williams’ designs have reappeared for sale on the platform. Temu responded by reviewing Draenog’s claim and promptly removing the related products in question.
Following her initial complaints, Temu introduced a new system for the greetings card industry aimed at streamlining the process of removing copied items from the platform. This technology is designed to detect and eliminate products with similar designs to the reported examples. However, Williams recently discovered her copyrighted designs once again being sold on Temu, this time on a version of the platform operating in Canada.
Williams expressed frustration at the situation, highlighting the financial losses she has incurred and the time spent addressing the issue instead of focusing on other aspects of her business. Cardiff University economist Dr. Robert Bowen emphasized the significant financial impact that intellectual property theft can have on businesses, particularly smaller ones with fewer resources to combat such issues. Joshua Miles, head of the Federation of Small Businesses Wales, called for online platforms like Temu to take more proactive measures in addressing intellectual property theft to protect vulnerable businesses. Temu stated that the majority of requests related to copyright infringement are resolved within a short timeframe to address such concerns promptly
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