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Jellycat, the iconic toy maker, has announced plans to distribute £110m in dividends to its owners following a significant increase in annual profits in 2024. With its range of whimsical toys, from eggs with sad faces to smiling peanuts, Jellycat has solidified its place in the toy industry, captivating customers worldwide.
The company reported a staggering before-tax profit of £139m in 2024, a remarkable jump from the £67m recorded the previous year. CEO Arnaud Meysselle expressed gratitude for Jellycat’s remarkable growth, emphasizing the brand’s commitment to continuously introducing new characters and products to its loyal fan base.
Jellycat’s founder and chairman, Thomas Gatacre, outlined the company’s mission of spreading joy and becoming the most beloved soft toy company globally. According to a report by the Financial Times, Jellycat saw its revenue surge by 66%, reaching £333m for the year ending 31 December. The planned dividends mark a substantial 75% increase from the previous year, reflecting the company’s exceptional performance.
Mr. Gatacre highlighted the team’s dedication to meeting the soaring demand for Jellycat toys across 80 countries, ensuring that every product is of the highest quality and made ethically. The company’s success can be attributed to its strong presence on social media and the growing trend of adults purchasing toys for themselves. Jellycat has also ventured into creating unique pop-up experiences, such as fish and chips soft toys sold at London’s Selfridges, further enhancing its appeal and engaging with customers in innovative ways
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