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Luke Combs, a prominent US country music artist, recently sat down for an exclusive interview with BBC News to discuss the surge in popularity of country music in the UK. The genre has seen remarkable growth among British listeners, with three billion streams recorded just last year. Combs, who has more than 25 million monthly listeners on Spotify and a social media following of 7.5 million on Instagram, attributes this success to the universal appeal of country music.
The Grammy-nominated singer, now 35 years old, emphasized the importance of building a fan base in the UK through extensive tours and performances, a strategy that has paid off. Combs explained, “Country music is a place that everybody can go and enjoy. When I started out, there weren’t many acts coming over here, but we made a conscious effort to invest our time and energy into reaching fans in the UK.” His upcoming performance at the iconic Royal Albert Hall in London is a testament to his dedication to bridging the gap between Nashville and international audiences.
The Grand Ole Opry, known as the home of country music and the world’s longest-running live radio show, is set to host a special one-off performance in London. This historic event features a lineup of renowned artists like Darius Rucker, Marty Stuart, and Mumford and Sons alongside Luke Combs. The show, sold out within minutes of its announcement, promises surprise collaborations and a unique blend of country sounds that resonate with fans across the globe.
Reflecting on his experience in the UK, Combs noted the differences between American and British country music fans. He praised the attentiveness of UK audiences, who have already embraced his entire album, compared to US fans who often focus on radio-promoted singles. The singer-songwriter acknowledges streaming platforms for expanding the reach of country music and introducing the genre to new listeners. As excitement builds for the forthcoming show at the Royal Albert Hall, Combs remains optimistic about the future of country music on the international stage
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