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In an effort to promote a healthier city, Cardiff council has approved a new policy that prohibits junk food advertisements on council property. This measure, aimed at sustainability and the promotion of healthy food and drink options, also extends to banning advertisements for petrol and diesel vehicles, pay-day loans, tobacco, and vapes. Additionally, strict controls are in place for alcohol and religious advertising, ensuring compliance with national standards.
Following the lead of the Vale of Glamorgan, Cardiff council becomes the second local authority in Wales to implement such a ban. According to the council, the restriction on adverts for food and drink high in fat, salt, and sugar (HFSS) aligns with Welsh government policy. In addition to limiting HFSS advertisements, the council has taken broader steps to ensure that all ads are ethical, transparent, and in accordance with authority values.
From March 2026, new regulations aimed at addressing obesity, set by the Senedd, will impose restrictions on where shops and websites can display high-sugar, fat, and salt foods. This will result in the removal of junk foods like pizza, chocolate, and cereal from prominent positions in stores. Sugary drink refills and certain promotional deals will also be impacted, all with the objective of curbing impulse buys. Health Secretary Jeremy Miles believes these measures will contribute to combating Wales’ obesity issue.
Expressing the council’s dedication to prioritizing the health and well-being of Cardiff residents, cabinet member for climate change, Dan De’Ath, emphasized the significance of the new policy. De’Ath stated that while products high in fat, salt, and sugar can still be advertised elsewhere in the city, the decision to prohibit their promotion on publicly owned assets is a proactive step towards building a healthier and more equitable community. The policy will undergo review every three years, with existing contracts being honored until their completion
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