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d YouTube as not creating “proper” content like TV does. But the truth is, they are shaping the future of entertainment.
“It’s a cultural shift,” says Ed Sayer. “If you are in TV and you are not understanding that, it is the same as the record industry not understanding the arrival of rock and roll.”
And here lies the real revolution – not in the explosion of online video content, but in how it is challenging the very definition of what “proper” content is.
Ultimately, platforms like YouTube and TikTok are not just competing with TV – they are redefining it, reshaping it in their image. And the bean queen, the chef with millions of subscribers, the creators propelled to fame by their communities – they are the leaders of this new era.
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