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Alex Willis, the design and technical manager at Good Energy, finds his true passion in renewable energy systems. Rather than being alarmed by sub-zero temperatures like most people, Willis feels a warm, fuzzy feeling during cold spells, knowing that the heat pump systems his team designs at Good Energy are keeping hundreds of homes cozy. His satisfaction comes from the peace of mind that comes with knowing customers are comfortable in their homes, especially during harsh winter weather.
Good Energy, a company with over 25 years of experience in renewables, expanded its services to include designing and installing green technology systems like heat pumps and solar panels three years ago. Willis, who joined when Good Energy acquired heat pump installers, Igloo, revels in the creative challenge of simplifying the complex logistics of installing heat pumps on a large scale. Beyond his professional satisfaction, he also enjoys engaging with customers who share his enthusiasm for renewable energy systems, spending hours discussing and “nerding out” about the technology.
Despite the negative press and challenges posed by rogue installers tarnishing the reputation of the heat pump industry, 2024 saw a record year for heat pump installations in the UK. Willis actively works to address these challenges, ensuring customers feel at ease and promoting the benefits of heat pumps in online forums and groups. Apart from his work at Good Energy, Willis showcases his DJ alter-ego at under-the-radar parties and dancefloors in Ibiza, where he can be found spinning records and enjoying his passions outside of work.
As part of the clean energy revolution, Willis enjoys the additional bonus of being involved in a role that contributes to saving hundreds of tonnes of carbon emissions annually. He views the current excitement around heat pumps as similar to the solar PV boom of 15 years ago but emphasizes that the integration of various green technologies like solar, EV chargers, storage, and heat pumps is the future. Willis finds optimism in the holistic approach to green energy solutions, which aims to make these technologies accessible to a wider audience and drive positive change for the environment
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