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At just 32 years old, Paige Louise Williams is the founder of the beauty empire P. Louise, a brand that has achieved global recognition with a projected revenue of £138m this year. However, her journey to success began with a humble £20,000 loan from her nana to open a beauty salon in Prestwich. Leaving school without qualifications and quitting her job at MAC to pursue freelance makeup artistry, Paige’s determination and creativity led her to build a beloved brand that defies expectations.
Growing up on a council estate in Droylsden, Greater Manchester, Paige’s entrepreneurial spirit was fueled by her passion for makeup and her unwavering belief that anything is possible. Inspired by drag makeup, she honed her unique style and attracted a loyal following, prompting her to ask her nana for financial support to open her salon. Despite initial challenges and setbacks, Paige’s dedication to her dream and her nana’s unwavering belief in her never wavered.
Turning her struggles into opportunities, Paige began offering makeup classes in her salon and later launched online courses for international clients, pioneering live-streaming techniques that were unheard of at the time. Recognizing a gap in the market, she developed Rumour Base, an eyeshadow base that gained acclaim from industry influencers, propelling her business to new heights. Utilizing platforms like TikTok, Paige’s brand experienced exponential growth, breaking revenue records and expanding into a larger warehouse in Stockport.
As P. Louise continues to thrive, Paige remains committed to providing a creative and inclusive workspace for her employees, embracing individuality and self-expression. With a retail store set to open in the Trafford Centre, Paige’s journey from a loan from her nana to a multimillion-pound business serves as a testament to the power of determination and the belief that one’s background does not define their potential
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