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Topshop, once a thriving retailer that was a favorite among teenage girls in the 2000s and 2010s, saw a decline in its popularity over the years. The brand, under the ownership of Sir Philip Green’s Arcadia group, faced financial turmoil in 2020, leading to the closure of all its physical stores. However, Topshop is now making a comeback, with standalone stores making a return to the High Street.
To mark its resurgence, Topshop hosted its first catwalk show in seven years in Trafalgar Square, central London. The event garnered attention and nostalgia on social media, especially among millennials and Gen-Z. Industry experts believe that while nostalgia plays a role in drawing back customers, Topshop will have to work hard to attract a new generation of shoppers.
One of the challenges facing Topshop is rejuvenating its image to appeal to a younger audience. The brand, known for its London girl aesthetic, aims to strike a balance between catering to its loyal older customers and enticing newer, younger shoppers. With the fashion landscape evolving,
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