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The allure of the coastal holiday has undergone a transformation in recent years, according to tourism experts. More people are now opting for day trips or shorter breaks instead of the traditional extended seaside vacation that was popular in the past. Changes in travel habits, such as the rise of city breaks and affordable overseas flights, have contributed to this shift in tourism patterns.
The traditional British seaside holiday, which gained popularity in the 1950s and 1960s, has faced challenges over the years. The appeal of city breaks and the availability of cheaper flights abroad have drawn travelers away from the traditional coastal destinations. As a result, seaside resorts like Skegness and Mablethorpe have observed a decline in overnight stays, with more visitors opting for day trips instead.
Marina Novelli, a professor of marketing and tourism at the University of Nottingham, suggests that while the traditional seaside holiday may be evolving, it is not a dying tradition. She notes that domestic overnight trips to seaside towns have declined slightly, while day trips have increased. Economic factors, such as rising costs at seaside destinations, have also impacted visitor trends. Despite these challenges, businesses in popular seaside destinations like Butlin’s remain optimistic about future trading prospects.
Holidaymakers continue to flock to seaside towns like Bridlington, Skegness, and Cleethorpes, drawn by the timeless charm of the coast. Visitors cite reasons such as nostalgia, escapism, and a desire for a change of scenery as motivations for choosing seaside vacations. While changing economic circumstances may be influencing travel habits, the enduring appeal of the seaside as a holiday destination remains strong for many
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