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BBC Disclosure has revealed that extra-strong nicotine products designed to attract children are being openly sold in shops. A reporter from the program purchased nicotine pouches in the east end of Glasgow that mimicked the name and branding of the popular ‘Millions’ sweets. Despite claims of containing 100mg of nicotine, tests later showed a lower level of 17mg, still higher than most legitimate manufacturers’ products.
Trading Standards expressed concern over products with a “worrying child appeal” and packaging that imitates sweets. However, there is currently no law restricting the age of sale for nicotine pouches, allowing any child to legally purchase these addictive products. Kate Pike, from the Chartered Institute of Trading Standards, criticized the products for mimicking sweet brands to target children.
The small pillow-like pouches contain nicotine and are placed under the top lip for a nicotine hit that can be stronger than cigarettes or vapes. Some individuals use them to quit smoking, although they are not recommended by the NHS. The BBC investigation found pouches with branding mimicking sweets, with some companies exploiting popular confectionery logos to attract young consumers.
The BBC documentary featured interviews with young individuals who became addicted to nicotine pouches. One participant, Alex, began using them at 15 due to peer influence and attractive packaging. The lack of regulation allows these products to be legally sold to under-18s, sparking calls for the government to accelerate legislation to protect children from the harmful effects of nicotine addiction
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