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Health reporter Philippa Roxby has reported on the government’s plans to crack down on dodgy cosmetic practitioners who exploit and cause harm to people. The new proposals aim to ensure that only qualified health professionals can perform risky non-surgical Brazilian butt lifts (BBLs) and that clinics must meet strict requirements to obtain licenses to offer fillers and Botox. Additionally, age restrictions will be implemented to protect under-18s from potentially dangerous beauty trends promoted on social media.
There has been ongoing concern within the non-surgical cosmetic industry due to the lack of regulations. Many procedures, like liquid BBLs, are marketed as non-surgical but are actually invasive and carry significant risks. These procedures, such as non-surgical BBLs, involve injecting fillers into the buttocks to enhance their size, shape, or lift. Tragically, in September 2024, Alice Webb reportedly became the first person in the UK to die after undergoing an unregulated non-surgical BBL treatment, highlighting the urgency for tighter regulations.
Health Minister Karin Smyth has described the industry as a “Wild West” filled with “cosmetic cowboys” causing serious harm. The government aims to protect the public, support honest practitioners, and eliminate dangerous, unqualified operators while reducing NHS costs associated with correcting botched procedures. The proposed regulations will focus on high-risk procedures like breast fillers and BBLs first, with only qualified health professionals permitted to perform them, followed by changes to rules governing lower-risk treatments such as lip fillers and Botox.
A public consultation in 2023 revealed significant support for stricter regulations across the non-surgical cosmetic industry. Industry experts emphasize the importance of implementing restrictions to safeguard public safety, particularly concerning highly dangerous procedures like liquid BBLs. With an estimated 16,000 businesses involved in non-surgical cosmetic procedures, the need for all practitioners to be regulated, licensed, insured, and operate from safe facilities has become critical. Investigations into suspected fake Botox injections resulting in 38 cases of poisoning underscore the importance of only seeking treatments from registered and qualified practitioners using licensed products in England
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