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While the summer sun shines, Liverpool City Council’s Culture Liverpool team is already looking ahead to the winter festivities. Following the overwhelming success of Liverpool’s Christmas celebrations in recent years, the city is determined to enhance its seasonal offerings even further. The Christmas market at St George’s Hall in the previous year drew in over 500,000 visitors during its six-week duration, with a notable increase in overnight stays. In 2023, 25 percent of visitors came from outside the north-west region, and 18 percent opted to spend the night, showcasing the city’s allure.
In response to the growing demand, the City Council’s Markets team introduced new experiences during the last festive season. These included a Winter Artisan Market inside St Georges Hall, a festive setup at Stanley Park, an artisan and creator’s market on Basnett Street, and an offering in Exchange Flags, all of which garnered significant popularity. Building upon this success, Culture Liverpool is now considering the addition of a new festive attraction at the iconic Pier Head. Experienced event organizers are encouraged to submit proposals for a new feature that will complement the existing markets and enhance the city’s festive ambiance.
As part of the requirements, the festive experience must be inclusive, offering wheelchair access, sensory-friendly areas, clear signage, and diverse activities for all ages. The décor should align with the aesthetic of the Pier Head, high-quality food and drink stalls must be available, and opportunities for local independent makers and artisans to showcase their goods are essential. Additionally, environmentally friendly consumables and power solutions must be utilized, and the involvement of an independent Safety Officer and Event Manager is mandatory throughout all stages of planning and execution.
Interested parties can find more information and submit their expressions of interest on the Culture Liverpool website. Submissions should detail relevant experience, proposed ideas, and outline a preliminary commercial offer for the use of the land. The deadline for submissions is midday on Monday, July 28th, with a decision expected by the end of August to allow operators ample time to plan their events for Christmas 2025. Councillor Harry Doyle, Liverpool City Council’s Cabinet Member for Health, Wellbeing, and Culture, expressed enthusiasm for the potential additions, highlighting Liverpool’s status as a premier Christmas destination and the city’s commitment to delivering a magical experience for all visitors
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