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Maurice Jones, a West Midlands-based rock promoter, played a crucial but often overlooked role in the organization of Live Aid, the iconic concert that took place 40 years ago. On July 13, 1985, the world witnessed an extraordinary lineup of music legends such as Queen, Madonna, Paul McCartney, David Bowie, Tina Turner, and U2, who came together to raise funds for Ethiopian famine relief. While names like Bob Geldof, Midge Ure, and Harvey Goldsmith are typically praised for orchestrating the star-studded event, Maurice Jones’s contributions are not commonly highlighted.
Born in Wednesbury and residing in Walsall, Mr. Jones was enlisted to assist with Live Aid due to his extensive connections within the music industry. According to his daughter, Nicola, he was involved in various aspects of the concert, including venue organization, backstage catering, and band bookings. Despite his significant role, Maurice Jones maintained a modest demeanor and avoided seeking the spotlight, preferring to focus on executing his responsibilities effectively.
Witnessing the awe-inspiring spectacle of Live Aid firsthand, Nicola Jones recalls attending the event with her father at Wembley Stadium when she was 15 years old. Seated in the royal box, just behind renowned figures like David Bowie and two rows behind Princess Diana and Prince Charles, she had a firsthand view of the music extravaganza. Reflecting on the backstage encounters with icons like Paul McCartney, Elton John, and Adam Ant, as well as the electrifying performance by Freddie Mercury of Queen, Nicola Jones fondly reminisces about the unforgettable atmosphere and audience reactions throughout the historic event.
In addition to his involvement in Live Aid, Maurice Jones played a key role in establishing the Monsters of Rock festival, which eventually evolved into the renowned Download Festival. Nicola Jones emphasizes the importance of recognizing her father’s contributions, expressing pride in his legacy and hoping that his valuable role in music history is acknowledged and remembered. It is a tribute to Maurice Jones’s dedication and behind-the-scenes efforts that Live Aid remains etched in the annals of music history as a monumental charitable event
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