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AJ Tracey is gearing up to reveal a new side of himself on his latest album after keeping things personal for so long. The artist, also known as Ché Wolton Grant, admits that he has shied away from discussing more intimate aspects of his life in the past, choosing to maintain a certain level of separation between his real self and his public persona. This approach has allowed him to navigate the music industry with a sense of detachment, but now he’s ready to break down those barriers with his upcoming release, Don’t Die Before You’re Dead.
In a recent interview with 1Xtra’s DJ Target, AJ Tracey opens up about the evolution of his identity as an artist and a person, noting that the lines between Ché and AJ Tracey have started to blur over time. Being an independent musician has its own set of challenges, but he reveals that he now feels secure enough to embrace a new level of vulnerability in his music. This shift towards greater transparency is a conscious choice for AJ Tracey, who recognizes the power of sharing personal experiences to connect with his audience and potentially help others through their own struggles.
The themes explored in Don’t Die Before You’re Dead range from British identity to resilience, offering listeners a glimpse into AJ Tracey’s journey from his roots in Ladbroke Grove to his current status in the UK music scene. Through tracks like “3rd Time Lucky,” which delves into his relationship with his mother and her battle with cancer, AJ Tracey exposes the emotional depth behind his music. He acknowledges the pivotal role his mother played in providing a safe space for him and his friends to nurture their creativity, a sentiment echoed by his cousin and fellow artist, Big Zuu.
Despite a four-year hiatus between albums, AJ Tracey is confident that his fans will find his upcoming music worth the wait. He emphasizes the importance of taking the time to create meaningful work that resonates with listeners, rather than rushing to meet external expectations. As he prepares to release Don’t Die Before You’re Dead, AJ Tracey remains focused on leaving a legacy of music that he can be proud of, one that authentically reflects his personal experiences and growth as an artist
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