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In a bid to counter the growing competition from other fast food chicken chains like Wingstop, KFC has revealed plans to create 7,000 new jobs in the UK and Ireland. The company will be investing close to £1.5bn over the next five years, with a portion of the funds allocated for the establishment of new restaurants in strategic locations. Interestingly, one of these locations includes north west England, where KFC first set foot 60 years ago in Preston.
The UK and Ireland are known to have a substantial appetite for fried chicken, with consumers spending billions in various fried chicken chains each year. KFC made its announcement amidst the expansion of competitors like Popeyes, renowned for providing catering services at singer Beyoncé and rapper Jay-Z’s wedding in 2009. The move by KFC involves injecting roughly £500m into the opening of 500 new sites and enhancing existing outlets, considering it currently operates over 1,000 restaurants across the region.
The development outlined by KFC includes the creation of roles such as servers, kitchen staff, and managers, amounting to a total of 7,000 new jobs. Additionally, the company intends to boost its supply chain by reinforcing existing partnerships such as the ones with Pilgrim’s Europe and McCormick in Buckinghamshire, responsible for producing KFC’s popular gravy. While KFC maintains its status as the largest fried chicken chain in Britain, it faces stiff competition from emerging players like Wingstop and Popeyes UK.
The increase in employment costs in the UK has been a point of concern for KFC, as acknowledged by Rob Swain, the general manager of KFC UK & Ireland. Despite the challenges posed by rising costs, the company remains optimistic about its recruitment efforts, considering the large number of job applications it receives annually. The recent surge in UK employment costs, including the higher National Minimum Wage and National Living Wage for workers aged 16-20, has added pressure on the company. Overall, KFC remains committed to navigating these challenges while continuing to grow its presence in the region
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