Liverpool’s historic St. George’s Hall played host to the Major Events Summit 2025 this week, a collaborative event organized by the University of Warwick and Spirit of 2012. The summit brought together a diverse group of individuals, including senior leaders, policymakers, academics, and cultural innovators from the major events sector in the UK, all aiming to shape the future of major events in the country.
During the summit, several key themes were deliberated upon, such as the importance of bringing people together through events to foster community spirit, boosting local pride, creating job opportunities, and showcasing the UK on a global platform. Discussions also revolved around working towards common goals like building stronger economies, healthier communities, promoting culture, and ensuring environmental sustainability in event planning and execution.
The event took place amidst a bustling week in Liverpool’s events calendar, featuring notable activities such as BBC Radio 1’s Big Weekend, a Victory Parade for Liverpool FC, and the arrival of the Cunard Queen Anne cruise ship at Liverpool docks. The discussions centered on elevating the UK’s reputation as a global leader in major events, emphasizing the significance of long-term social, cultural, and economic benefits alongside a commitment to inclusivity and sustainability in all event-related endeavors.
Claire McColgan CBE, Director of Culture, Major Events & Tourism for Liverpool City Region Combined Authority, and Dave Moutrey OBE, Director of Culture and Creative Industries for Manchester City Council, spearheaded the Summit, drawing insights from the “Connecting the Golden Thread” report by Spirit of 2012 and Warwick Business School. The summit laid the groundwork for a cohesive approach towards maximizing the impact of the thriving events sector across the UK, emphasizing collaboration, creativity, and community engagement for a shared vision of lasting social and cultural progress
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