nly want the cheapest possible option when it comes to energy. “They have always wanted the best”, he explained. “But if you’re poor, you never talk about ‘best’. You talk about access.”
“Our entire focus is, how do you get our end user – internationally – to feel empowered?” he added. “Our fundamental belief is a high quality product at an affordable cost, so that the end user feels a sense of pride.”
Scaling up solar
Empowerment takes not just one household but a village, a town, a city, a nation, or better yet, the whole world. Take the towns of Kundapur and Udupi, where Selco sells standalone solar power systems from its shopfront, as well as bulk to village unions, schools and other institutions. When the municipal hospital in Dubai-Bail, a village near Udupi, installed solar panels and lights two years ago, more patients started coming for treatments, points out customer relationship executive Rashmi Kotian. “People know that when electricity goes off, the doctor is still there,” she says.
A little further north, in Kundapur, seven schools running solely on thermal power – as required by the education authorities – now prove to have got it wrong. Using Selco’s high-quality solar lighting systems, they are not only saving money on electricity bills, but are also providing more reliable light.