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Last year, TikTok saw a significant increase in views on posts containing electronic music, surpassing indie music for the first time. According to The Guardian, posts with the tag #ElectronicMusic amassed a total of 13 billion views, showing a 45% growth rate from the previous year. This growth in electronic music views on TikTok has outpaced genres like indie, rap, and hip hop.
Among the most popular sub-genres within the #ElectronicMusic tag are techno and house, with acts like Disclosure and Joel Corry driving the genre’s popularity on the platform. TikTok’s head of partnerships for the UK and Ireland, Toyin Mustapha, highlighted the community aspect of tagging music genres on TikTok, emphasizing that electronic music is a community-led movement.
In the UK, videos created with the #ElectronicMusic tag experienced a 50% growth in 2024, with views increasing by 22%. Mustapha noted that dance music has become more accessible and mainstream, with artists breaking down boundaries and reaching commercial success. This trend is not only evident in festival bookings but also in official chart rankings.
Megan Townsend, Deputy Editor at Mixmag, emphasized the role of TikTok in shaping the music industry landscape. With electronic music gaining traction on the platform and driving engagement among users, TikTok is proving to be a valuable tool for artists looking to connect with a broader audience
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