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Doctors are feeling the heat as they face continuous pressure to bring in revenue, according to reports received by the BBC. “Adam,” a veterinarian at a practice owned by IVC Evidensia (IVC), one of the major pet-care providers in the UK, expressed that his value is solely determined by the amount of income he generates because it is one of his key performance indicators. The BBC interviewed seven vets employed by IVC, which owns over 900 surgeries, who revealed that they are monitored and given targets by the company. The vets, who opted to remain anonymous, participated in a recent survey conducted by the British Veterinary Union (BVU), the results of which were exclusively shared with File on 4 Investigates.
In 2013, only 10% of veterinary practices in the UK were owned by large corporate groups, a figure that has now escalated to 60%. The big six companies keep track of the average revenue generated per animal across all consultations by vets. Emails accessed by the BBC showed Adam being questioned about his “average transaction value” being low and his utilization of a specific procedure also being minimal. This financial focus has led to Adam feeling compelled to upsell to pet owners, resulting in him feeling chastised for not bringing in enough revenue. IVC has implemented various target milestones that vets are encouraged to achieve, categorized as gold, silver, and bronze, with drop-in sessions organized to exchange “tips and tricks” to reach these goals.
IVC has insisted that these “clinical challenge” targets are not financial but are aimed at enhancing pet clinical care. The company contends that these selected procedures play a crucial role in ensuring timely diagnosis and stabilization of emergency patients, enabling preventative measures to be taken for potential future issues. Furthermore, IVC has clarified that its primary objective is to maintain consistency in care levels across all its practices, in addition to owning Vets Now, the UK’s largest emergency out-of-hours service
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