Owners of Welsh attractions are facing a challenging time, mirroring the fate of Oakwood theme park, with increases in operating costs and impending tourism taxes putting pressure on businesses. Charles Davies, the owner of Heatherton World of Activities near Tenby in Pembrokeshire, expressed concern over the impact of rising minimum wage and National Insurance costs. These factors, along with elevated supply and energy expenses, have created a daunting outlook for the industry, leading to fears of more closures.
The closure of Oakwood after nearly four decades due to declining visitor numbers has sent shockwaves through the tourism sector in Wales. Smaller operators, like marine zoos and show caves, are feeling the strain, with the owner of Anglesey Sea Zoo citing a 23% decrease in visitors since Covid. The looming Welsh tourism tax, which could cost businesses significant amounts annually, adds to the growing challenges faced by operators who are already struggling to stay afloat.
Frankie Hobro from Anglesey Sea Zoo highlighted the financial strain and mental health concerns faced by operators as they navigate through difficult times. With visitor numbers down and costs rising, operators are cutting back on staff and expenses to survive. The Welsh Visitor Attractions Association warned that more closures could follow if the tourism season does not pick up, urging the Welsh government to reconsider policies that are dampening the industry’s prospects.
Despite efforts to adapt to changing consumer preferences post-COVID, the tourism industry in Wales is grappling with mounting challenges. The closure of Oakwood, a longstanding fixture in Pembrokeshire’s tourist offerings, has underscored the need for innovation and resilience among operators. As businesses like Heatherton strive to find ways to attract visitors and stay afloat, the industry is at a critical juncture, with calls for government support and a reevaluation of policies impacting the sector’s viability
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