The UK government has called on video-sharing platforms, such as YouTube, to feature high-quality children’s content more prominently on their sites. Culture Secretary Lisa Nandy stated that young people are less likely to view informative programmes that aid in their “emotional and mental wellbeing” as they continue to watch content through online platforms in contrast to traditional television. Nandy urged YouTube and related platforms to increase the visibility of suitable children’s programming and the regulator Ofcom.
YouTube emphasizes that it provides safe and age-appropriate content for children and young adults on their platform, allowing them to learn and explore. However, Nandy believes it is failing to showcase the wide range of material available, stating that this is a concern for “every family around the country.” She spoke on BBC Radio 4’s Today programme, guest-edited by Baroness Floella Benjamin, an actress, and Liberal Democrat peer, who has appeared in several children’s shows in her long entertainment career.
Nandy praised British-made children’s television for providing an educational view of the world, but because it is not promoted by popular platforms, it goes unnoticed by online users. The government is set to help the UK’s children’s TV industry have better access to viewers, significantly increasing quality content. They welcome voluntary agreements with online platforms – but if agreements are not agreed, they will consider taking further action.
She hopes Ofcom will give children’s television programming more attention as part of their public service broadcasting review, intending to be submitted in the summer. Benjamin suggested television affects children’s thinking and behaviour, but its quality and quantity are continually dwindling. She believes there is “crisis” and “turmoil” in the industry because children are moving over to online platforms and that there must be more emphasis on ensuring children have access to suitable entertainment.
The government is ready to assist if requested to ensure children are better able to locate and watch high-quality content. YouTube and its like-minded companies, along with the regulator Ofcom, have been contacted to ensure the younger generation can take advantage of these platforms’ full potential
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