Morrisons has issued an apology to its customers for failing to offer discounts on festive shopping, following a problem with the More loyalty card scheme. The company confirmed that click and collect orders and the loyalty card system were the areas of the service most affected, with some online orders also cancelled. Staff have been advised to apply a 10% discount to affected purchases, the supermarket said. However, some deliveries may still be running behind schedule and click and collect customers have been warned to wait for an email before collecting their shopping.
The company has confirmed that its website experienced problems as well, with error messages on some pages. Morrisons has reported heavy demand during this busy pre-Christmas shopping period, as UK supermarkets expect to take over £13bn this month. Morrisons, which holds 8.6% of the UK grocery market, according to Kantar, has been promoting a range of discounts ahead of Christmas.
Some unhappy customers have claimed that they failed to receive promised discounts at the till or that their Christmas orders have been cancelled. One customer said they had suffered from poor service from Morrisons. “I explained to them I’m very unwell, disabled and immunocompromised and I don’t drive and they just said they can’t do anything and offered me a ‘£10 good will voucher’. I really don’t know what I’m going to do,” they told the BBC.
The problems have led to criticism of Morrisons on social media. One user on the X platform complained that they had been charged £40 ($53) more than their expected amount during their shopping trip. Another social media user posted a photograph of an error message arising during the self-checkout, which read: “We are really sorry some promotions and discounts are not working at this time.
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