The village of Cartmel in Cumbria has transformed from a quiet village to a bustling luxury destination. Cartmel has always been known for its 800-year-old priory, its racecourse, and its famous sticky toffee pudding. However, it was the arrival of chef Simon Rogan’s three Michelin-starred restaurant, L’Enclume, 20 years ago that helped shape the village’s reputation as a leading luxury destination.
Cartmel is part of the Lower Allithwaite parish, which has fewer than 2,000 residents. However, within a couple of miles of the village, there are dozens of hotels, guesthouses, and self-catering units aimed at the high-end market, with more on the way. The influx of tourists provides important employment opportunities but also comes with challenges, such as overcrowding. Cartmel’s success is driving investment from second-home owners and real estate investors, which is driving up property prices, making it difficult for locals to buy homes.
Jenny Boak, a Liberal Democrat on Westmorland and Furness Council, claims that a “strong neighborhood plan” put in place by the council ensures a balance between tourism and community, securing social housing. Newlyweds Lauren and Greg Foggo have invested in Cartmel, purchasing the village’s multimillion-pound old grammar school, which will become a luxury hotel and wedding venue. The couple, who have never worked in the hotel industry, received the news their purchase of the Grade II listed 1790 building had gone through just 10 days after their wedding in October.
Jim Walker, president of Cumbria Tourism, believes that Cartmel’s offering is “buoyant” and it has become quite a center of excellence for visitors. Cartmel’s charm and fantastic culinary offers for both visitors and locals will keep attracting visitors to the village. However, some locals have been driven out due to soaring property prices, which is a downside to the success of “brand Cartmel
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