Auto Amazon Links: No products found. Blocked by captcha.
The UK government has announced new legislation banning certain types of food products that are considered “less healthy” from being advertised before 21:00. The legislation, which will come into effect in October 2025, will apply to both paid online adverts and TV adverts. The ban has been designed to help curb childhood obesity levels in the UK, which have risen in recent years. The legislation will apply to a range of products, including fast food, soft drinks, and ready meals, alongside certain baked goods such as crumpets and pastries, sugary breakfast cereals, and sweetened yoghurts.
In addition to TV advertising, the legislation will also apply to paid-for online ads for these products, in order to reduce children’s exposure to foods high in fat, sugar, or salt. The government will classify products according to a scoring system based on their sugar, fat, and protein content, banning advertising on all foods designated as “less healthy.”
Reacting to the announcement, cook and TV presenter Thomasina Miers welcomed the move as “bold,” whilst others criticised the strictness of the ban. The legislation follows several delays before it was eventually implemented, with the Conservative government claiming they wanted to give the food and drink industry time to prepare for the change.
In 2021, former prime minister Boris Johnson announced a UK-wide ban on TV adverts for food high in sugar, salt, and fat before 21:00 to help tackle the problem. However, the ban was delayed to 2025, with the new legislation designed to take into account the food-related chronic disease costs to the UK of £268 billion per year, according to research by Professor Tim Jackson for the Food Farming and Countryside Commission
Read the full article from The BBC here: Read More
Auto Amazon Links: No products found. Blocked by captcha.