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Anna Wintour, who has been editor-in-chief of Vogue magazine since 1988, is sporting her trademark glasses as she walks into an interview. The interview, which takes place at the VOGUE: Inventing the Runway show in London, is in a large underground space surrounded by three vast screens. Wintour keeps her sunglasses on throughout the whole conversation, so the interviewer tentatively asks her what they are for. She responds, “They help me see and they help me not see. They help me be seen and not be seen. They are a prop, I would say”.
The exhibition space, the Lightroom in London, uses digital projection and audio technology in a high-walled space to generate an immersive experience for visitors. The exhibition offers a front-row seat to some of the most spectacular fashion shows in history, tapping into Vogue’s archive and contributor network. Wintour admits that “for someone who goes to so many shows, you get a little, not jaded, but you get used to the experience”. They were keen to make sure it felt as though visitors were actually there.
Wintour has been one of the most significant players in fashion, and she famously created the annual Met Gala in New York. She is also global content advisor for Conde Nast. Under her leadership, through talent, force of personality, and an eye for what sells, Wintour has tried to future proof Vogue, turning it into a global brand. In the modern era, when influencers can take photos of fashion moments and pump them out immediately, Wintour has successfully positioned Vogue as an arbiter of taste and style.
Fashion and advertising are entwined in Vogue’s content, but Wintour doesn’t accept that fashion journalism can be sycophantic. She believes that outsiders see fashion as frivolous and superficial when in fact, it employs millions of people worldwide. She leans into the comparison of herself with fictional character Miranda Priestly from The Devil Wears Prada, telling the BBC that it was “for the audience and for the people I work with to decide if there are any similarities between me and Miranda Priestly”
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