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The recent health update about the Princess of Wales took a strikingly different approach than what one would expect. Instead of a traditional press release or a statement delivered to the camera, a personal video was released. The video is highly emotional and features harvest colours, giving off an almost melancholic tone as Catherine walks in the countryside with her family. The stylised filming and first-person narration make the video feel intimate and personal.
The video was filmed by Will Warr in Norfolk last month, with changes of clothes suggesting more than one filming session. This approach to releasing information is a world away from old-school royal releases that stuck to the barest of details. This technique follows the trend of public figures using social media to take their messages straight to the public. It allows for greater control over the message and presents the story through evocative music and slick editing, driving it forward without the need for questions about her health or treatment.
The narration in the video captures Catherine’s sense of cautious optimism as she welcomes the end of her chemotherapy while also recognizing the fragility of life. It’s set against a backdrop of Catherine spending time with her family in the woods and by the beach. These relatable scenes show a family relaxing after tough times in a rural setting that sends a message about the soothing powers of nature. The video makes it clear that the message is about family and hope, rather than illness and treatment.
The video has a cinematic feel, with echoes of a movie such as About Time in its melancholy music, sad themes, and life-affirming narration about how a family can be changed forever by unexpected events. It’s clear that the makers of the video were aware of how it might be seen by families facing cancer in their own lives, and they approached it with sensitivity and a prayer-like invocation at the end. The video seems to say that out of darkness can come light, and it ends with an uplifting message of hope and solidarity for those who are continuing their own cancer journeys
Read the full article from The BBC here: Read More
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