NOCUI, the Berlin-based artist originally from Italy, is preparing to release his debut album titled ‘Italian Robot’ on 25 October through his personal label, Shapeless Culture. In conjunction with the announcement, the artist released a new high-energy track called ‘Machine Power’ that features elements such as vocoders and sequencers. This track is set to be a staple in the upcoming album, focusing on the combination of man with technology. NOCUI’s goal is to address the complexities that arise when technology, society, and human life become intertwined.
In a press release, NOCUI described Machine Power as an incredibly maximalist aesthetic and a representation of the technological system’s massive electrical energy. He mentions the idea that the physical world is beginning to emerge from technological rules and algorithms, which is why the album explores the concepts of Machine Power. These rigid and relentless machines that drive society tend to overwhelm individuals, leaving them partly inebriated with theories of power, so says the artist.
‘Italian Robot’ is the latest contribution from NOCUI, who established Shapeless Culture in 2023. He started making headlines in the music industry with some groundbreaking releases by artists such as FRCTLS and Sibéri. The super-talented performer also has a residency at Riverside Studios Berlin, where he showcases his music. His repertoire spans from Latin music to Mediterranean music to house music from the late 80s all the way through to the early 2000s.
‘To listen to the new song ‘Machine Power’, click here’ says NOCUI. This song represents an extensive look into the potential of combining man with technology. It addresses one of the most important aspects of technology’s combination with society’s rules: that the machines will soon dictate society’s behavior. And as technology continues to evolve, so does man
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