General election 2024: Parties stress core messages as election nears

general-election-2024:-parties-stress-core-messages-as-election-nears
General election 2024: Parties stress core messages as election nears

With just hours left in the general election campaign, party leaders are ramping up their efforts to appeal to voters and secure their party’s victory. Prime Minister Rishi Sunak spoke at a Conservative Party rally on Tuesday evening, urging party supporters to fight for every vote and reminding them that the election result is far from a foregone conclusion. He was joined by former Prime Minister Boris Johnson, who made his first appearance on the campaign trail, warning against a Labour “supermajority” and attacking their plans for higher taxes and “more wokery” in schools.

Meanwhile, Labour leader Sir Keir Starmer has also been reinforcing his message to voters, stating that a big majority for Labour would be better for the country and would give him a mandate to “seriously change” the country. However, he also attempted to manage expectations, acknowledging that some changes might take longer to implement even if Labour wins power, as predicted by the polls.

The Conservatives have been warning since mid-June that a landslide Labour win could grant them a “supermajority”. Sunak reiterated this message at the party rally, adding that a vote for the Conservatives is a vote for lower taxes. However, Suella Braverman, a former home secretary sacked by Johnson, criticized Sunak’s campaign strategy in a Telegraph article, stating that the Tory vote is “evaporating from both Left and Right” and that the contest is “over”. Braverman argued that the party is “haemorrhaging” votes to Reform UK, adding that cries of hurt and anger look less powerful when her party has accepted money from donor Frank Hester, who was accused earlier this year of saying Labour’s Diane Abbott made him “want to hate all black women”.

As the campaign draws to a close, party leaders are making their final appeals to voters. Other campaign events include Lib Dem leader Sir Ed Davey taking a surf lesson in Cornwall, SNP leader and Scottish First Minister John Swinney urging supporters to turn out on Thursday, and Reform UK candidate Georgie David suspending her campaign and defecting to the Conservatives, alleging that the majority of her fellow Reform UK candidates are “racist, misogynistic and bigoted”.

As voters head to the polls, the campaigns have featured heated debates over tax plans, immigration, and the handling of the COVID-19 pandemic. It is now up to voters to decide the outcome of this historic election

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