Twitch has launched a new update to its platform, which will enable DJs to use copyrighted music during streams by paying a fee. The “Twitch DJ Program” will allow streamers to pay a percentage of their earnings to rights holders, with Twitch agreeing to split the cost of paying labels in a 50:50 agreement. It is expected that Twitch will carry a slightly higher share of the cost initially. At present, any DJ monetising their stream can use copyrighted music while Twitch will cover the cost for those who are not yet monetising.
CEO Dan Clancy had confirmed in April the plan for a new streaming structure. Twitch has signed agreements with leading labels like Sony Music, Warner Music Group and Universal Music Group (UMG) to create the new system, responding to the increasing reports of copyright issues and takedowns on the platform in recent years. Twitch has faced a flood of DJs performing live streams since the Covid-19 outbreak, a number which has risen fourfold since 2020.
Twitch has stated that the DJ program is only applicable to DJs who stream and doesn’t apply to other uses of music. DJs will need to opt-in to a new agreement to cover all streaming on their channel. For those DJing part-time, a second standalone channel dedicated to live-streaming is recommended.
In a statement from Twitch, the streaming company noted “We’ve worked with music partners over the past few years to develop this program. It’s crucial that DJs understand the status quo on Twitch was not sustainable, and any viable future for the community required we find a solution.” The full announcement can be read on the Twitch blog
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