Up-and-coming industrial pop duo, Hex Girlfriend, have recently discussed with NME their journey from a casual collaboration in university halls to becoming a highly energetic band holding sold-out shows on the London DIY circuit. James Knott and Noah Yorke, the man behind the industrial pop project and son of Radiohead frontman, Thom Yorke, highlighted how they have taken pleasure in being successful on their own terms.
The duo has recently returned from a song-writing trip to Los Angeles where they said that new material will likely explore issues inspired by their experiences in the US as the country gears up for the presidential election. Yorke said, “The EP is sort of about how fascism hides between the doors of golf clubs. There’s a good quote [by James Waterman Wise] about how when fascism arrives in America, it’ll be wrapped in a flag and carrying a cross.”
The pair went on to discuss their latest single ‘Café Culture’, which roped the band into exploring how artists are often forced to spend more time marketing themselves than they do creating art, although that’s not where the creativity should lie. Instead, it should stem from “keeping that completely out of the creative process.” said Yorke/
Hex Girlfriend’s on-stage persona is a complete contradiction to their introverted, private personalities. Knott said, “The live show is something that we always try and tell people to witness because you’re going to get more out of our music. There’s a lot of character involved in the show, it’s not just about playing the song. Being on stage helps me detach from everything that’s stressing me out for a moment, and I really hope that that’s how it is for people watching it as well.”
As a completely independent artist, Hex Girlfriend releases their tracks courtesy of James’ label, sly-tone. They feel that remaining independent is vital for the band given that signing to major labels often means sacrificing creative control, which can ultimately lead to them being burnt out by all the marketing and branding BS associated with signing a contract
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