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One year ago, NME revamped their flagship music profile The Cover to feature only rising and emerging talent to give them their chance in the spotlight. Readers were given the opportunity to experience new music from all around the world on a weekly basis. Since then, NME has been providing a platform for up-and-coming musicians as they take on the next step in their journey of making it to the top. As the magazine celebrated one year of The Cover, they took a look back at some of the emerging talent that they featured, and the milestones that they have reached since then.
D4vd, pop’s new DIY-minded prince, made his debut EP entirely on his phone and quickly gained a vast following. Since then, his breakthrough hit ‘Romantic Homicide’ has surpassed a billion Spotify streams, and he has played arenas across the US, touring with R&B superstar SZA. Today, he stands out with his innovative approach to pop music, as he continues to produce outstanding work.
Militarie Gun is the west coast group that is bringing ‘pop hardcore’ to the masses. Ever since they were featured on NME, their rise has been fast and impressive. They have toured the world over, and this summer, they will perform at festivals such as Reading & Leeds alongside fellow NME Cover stars Lip Critic, which will be followed by a series of European headline shows. Their debut album, ‘Life Under The Gun,’ is a smash hit and has caught the attention of many everywhere.
Genesis Owusu, the consummate storyteller from Australia, has been busy touring the US with Paramore and claiming multiple ARIA Awards. He was featured on NME with his genre-blending album, ‘Struggler’, which has been celebrated worldwide. Up next for Genesis Owusu are some big support slots for IDLES as part of their summer UK tour, where he will continue to impress audiences.
Laufey, an Icelandic jazz enthusiast, was featured on NME for seamlessly blending jazz instrumentals with pop lyrics. Her incredible talent lies in her ability to reflect on past loves and romanticize fleeting interactions. Her second album, ‘Typical of Me,’ was released to great critical acclaim, and she has been hailed as one of the most promising new voices in pop music.
In conclusion, The Cover has successfully launched many rising and emerging talents since its revamp. This weekly magazine has given a much-needed platform to new and deserving artists who have gone on to achieve great success. We look forward to more amazing new talent on The Cover in the future
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