A group of MPs in the UK are calling for a law that would ban artificial intelligence (AI)-generated deepfakes. The group, known as the All-Party Parliamentary Group on Music, has urged the government to regulate the use of AI in music, adding there should be specific personality rights in place to protect creators and artists from misappropriation and false endorsement. Such a law should also include other measures to protect musicians from the risk of AI becoming “a destroyer of creators’ livelihoods”.
While AI-generated deepfakes of celebrities’ voices and images are growing in popularity, artists such as Jess Glynne, Mumford and Sons, Sam Smith and Zayn Malik penned an open letter in April calling for more protection against the “predatory use of AI to steal artists’ voices and likenesses”. The MPs have cited Tennessee’s “Elvis Act”, which prohibits the use of AI to mimic an artist’s voice without their permission, as an example of the UK introducing a similar personality right law.
The UK currently has existing protections, such as passing off rights, which prevent one person from misrepresenting another person when offering goods or services. However, MPs have said it is yet “to be seen if this would be effective against deepfakes”. The All-Party Parliamentary Group on Music has therefore suggested that “unambiguous legislation that protects creators and artists from misappropriation and false endorsement would provide clarity and certainty for all involved, including tech providers”.
The group has also called for a “pro-creative industries AI Bill” to be introduced, which would include a right for musicians to prevent their work being used by AI, clear labeling for music made with AI, the creation of an international task force and copyright reforms. The government has commented that it is committed to helping artists and the creative industries work with the AI sector to harness its opportunities and will provide a further update in due course
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