Marshall Group and Rough Trade have joined forces in a new partnership aimed at nurturing and supporting emerging artists, as well as enabling a new generation of musicians. The partnership will see Marshall providing bespoke Rough Trade x Marshall branded backline and Natal drums across all live spaces at Rough Trade stores in Bristol, Liverpool, Nottingham and East London. The stores will become musical hubs featuring a range of Marshall audio products, allowing fans to experience the brand’s sound to the fullest. The collaboration will extend to workshops and educational content production in an accessible setting for all artists and music fans visiting Rough Trade locations.
Nick Street, Chief Marketing Officer at Marshall Group, said the partnership delivers on their shared commitment to cultivating current and future generations of musicians. Beginning in a small Hanwell drum shop in the 1960s, Jim Marshall revolutionised music forever by giving local guitarists the sound they wanted, bringing the JTM45 amplifier to the market, with a much heavier sound than anything heard before. Since then, Marshall has launched its own record label, signed young artists and started a live agency and recording studio.
The partnership will allow the two modern heritage brands to leverage collective ethos and further bolster the vibrant in-store event programming across four of Rough Trade’s six UK stores. In addition to sponsoring the live in-store programme, Marshall will be providing exclusive audio products in-store and on Rough Trade’s online store. Rough Trade teaming up with Marshall is all about championing authentic music experiences, according to Sam Allison, UK Head of Events and Partnerships at Rough Trade. It creates an exciting fusion of premium sound, knowledge and unparalleled curated content to elevate music enjoyment and accessibility for fans across their stores and beyond.
Rough Trade aims to provide much more than just a music shopping experience; it desires to create a space where artists can grow and fans can discover music they’ve never heard before. The partnership is expected to help achieve those goals by bringing together two modern heritage brands with a shared commitment. The partnership introduction comes at an excellent time as the music industry continues to evolve, with new platforms and applications allowing music to reach new audiences. The partnership seeks to tap into that creativity and help to bring more new talent to the forefront of the music industry
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