The use of artificial intelligence (AI) in the entertainment industry has been discussed again, after the star of the musical Mamma Mia!, Sara Poyzer, posted a screenshot of an email in which she had been told her voiceover work for a forthcoming BBC production was to be replaced by AI-generated speech. Poyzer’s post was shared widely and sparked outrage from other professionals in the creative industry, concerned that the ease with which AI-generated content can be created and, in some cases, mistaken for human-generated content will lead to human job losses. Comedians and others in the voiceover sector expressed their concerns via social media, with many calling for legislation to ensure jobs aren’t lost to AI.
Government has already started to address the phenomenon. Earlier this year, the state of Tennessee signed off on “The Elvis Act”, which will make it a crime to use AI technology to mislead music fans into thinking that an AI-generated track is human authored. Other artists and influential figures have gone on the record saying that they fear for the future of creativity. Guy Chambers, who famously worked with Robbie Williams, claimed that AI was “terrifying” and predicted that in the future albums would need to be labelled as “all-human”. Furthermore, Bad Bunny was angered by an AI-generated collaboration featuring Justin Bieber, while ABBA’s Bjorn Ulvaeus talked up the tech as the most serious threat his band had faced.
However, some have presented the other side of the argument. French DJ David Guetta has stated that AI is the future of music, while last month Sophie Ellis-Bextor had to warn fans over a fake AI scam featuring her music. The way things are going, it’s likely human creatives will have to start co-existing alongside their AI counterparts
Read the full article on NME here: Read More