Guy Chambers, who has co-written hit songs with superstars like Robbie Williams and Kylie Minogue, has recently spoken out about his fears that creative jobs in the music industry could be lost to the increasingly-advanced capabilities of artificial intelligence (AI). Speaking to music and entertainment apprentices at the Confetti Institute of Creative Technologies, Chambers said it was “terrifying” how quickly AI has been developing, and how it could potentially replace human songwriters. He warned that it might become necessary in the future to label recordings as “all-human,” to ensure authenticity.
Chambers explained that the creative intelligence of AI creates a new level of competition for songwriters. For example, anyone can put a request into an AI program and ask for it to create a song at a certain beat-per-minute, using certain artists as inspiration. The software would then generate the music and create a pretty good result. The same applies to requesting lyrics, meaning that AI-based songwriters could quickly and easily produce high-quality songs. Chambers also noted that it is increasingly difficult to create completely organic analog recordings, as so many software tools now incorporate AI.
This debate about AI is not new, with many prominent voices acknowledging the potential benefits and drawbacks of the technology. For example, Bad Bunny became angry when an AI-generated song featuring his voice went viral, while David Guetta believes that AI represents the future of music. Chambers urged young musicians to be adaptable and to ensure that they have a range of skills and abilities in order to compete in an industry that is being disrupted by technological change.
While AI is transforming the music industry, it is important that any changes are introduced in a way that benefits both creators and consumers. Chambers’ concerns about the impact of AI on creative jobs should not be dismissed, and the industry should take steps to ensure these jobs are preserved while simultaneously embracing the benefits that AI can offer. Far from being a threat to the industry, AI should be seen as an exciting opportunity to create even more innovative and imaginative music
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