Sound of Fractures has given fans a preview of his upcoming album Scenes by releasing his latest single Bubbles. The track, which blends upbeat breaks with evocative lyrics, is part of a unique collaborative project, which is web3-focused and centred around the idea of connecting memories and sound. The platform encourages fans to share their own cherished memories and images in response to each track on the album. The photos and comments build up a Scenes collection with which music fans can interact and make the connection between real-life moments and the music that accompanies them.
“The excitement and pure joy of kids when they are young is a powerful thing,” Sound of Fractures explained in a statement. “It brings everyone around them back to the simple pure moments they get from the simple things in life. It’s how I think people often feel in a rave too, it’s something music does for so many people; it transports us to another place mentally where we can shut out the world and let go in a way that I saw that day in the simple amazement of me chasing bubbles. So, in a way Bubbles is simply about letting ourselves feel like we are 2 years old chasing bubbles.”
Scenes is the latest example of the innovative and collaborative approach emerging in the music industry. Sound of Fractures is creating an interactive platform that goes beyond simply uploading music tracks but rather makes the connection between music and memories. Each song on Scenes has the potential to create its own digital gallery populated with photos and comments from fans who have shared memories inspired by the song. In this way, Scenes is a record of how the music intersects with life’s moments in today’s social-media-driven world.
The album is due to launch alongside an interactive platform that sets out to bring the tracks to life. For example, the artwork for the track Willow’s Heartbeat was created by listeners, illustrating the collaborative ethos of the project. It’s an approach that rejects the commodification of music and aims to build new types of emotional connections between fans and artists. With projects like Scenes, artists can create an entire world for fans to engage with and feel part of, allowing them to connect with the music in a much deeper and more profound way
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